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  1. #1
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    PSAs about analog shutdown

    Have anyone seen one of those information TV commercial about analog shutdown yet?

    The CRTC said the PSAs about analog shutdown should begin no later than March 1st, 6 months prior.

    Visiting radio-canada.ca, tva.canoe.ca, ctv.ca, globaltv.ca, citytv.com, there are no special information page about analog shutdown. Well, nobody cares.

    Visiting bestbuy.ca, they only sell provider set-top box, no ATSC converters. Still, they don't even sell outdoor antennas, and have probably 3 boxes of indoor antennas hidden on a shelf somewhere, not featured on their website.

    No government coupons to help buy adapters. The only governement conribution is this information page: http://www.pch.gc.ca/eng/1282825334983

    Our major private canadian broadcasters are owned by a BDU. The fact that 92% of Canadians are subscribed to a BDU means that a minority will be affected by this digital conversion plan, but it's not a reason to ignore the whole issue.

    So far, we heard little about "free satellite service may become available to qualified households". Why are we still on the PLANS stage in Canada when we consider USA talked about conversion for 2 years prior February 2009?

    Worse plan ever.
    Last edited by InMontreal; 03-09-2011 at 02:37 PM.
    We had a good run: 2006 to 2020. Thanks for the informations and debates.

  2. #2
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    I've read on DHC that JoyTV are running OTA PSAs.

    On the note of decoder boxes I've seen atsc decoder boxes in Best Buy retail tho it was only one make/model (Apex and the reviews online were very meh) plus the boxes looked like they actually had water damage. I've also seen one other model at Canada Computers (almost all horrible reviews online about breaking). We're clearly getting American slopy seconds for what didn't sell.

    I assume retailers like WalMart will get into the game more as the months go on. They are the first stop (and former exclusive retailer) of the various Magnavox atsc dvd/hdd recorders. Antennas can be easily found at most cheapo cuputer shops.

    The good news is the Magnavox MDR513H can be ordered to Canada via Amazon.com for $300 US all in. 320GB HDD, atsc tuner and DVD recording with excellent HD scaled to SD then upconverted picture.

    I have the earlier Magnavox H2160MW9 with a 160GB HDD and it's a great unit. There's also a new 500GB version but it's a WalMart US exclusive right now.

  3. #3
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    Future Shop has a converter box Access Digital TV Converter, but you have to dig it in the following category:
    TV & Video / Video Cables & Accessories / Other Video Accessories
    (which is apart from the cable and satellite set-top boxes)

    The Source has one in the following section:
    TV & Home Entertainment > Satellite & Digital Converters > Digital Converters

    Canadian Tire has one hidden in the following section:
    Electronics > DVD Players, VCRs & Blu-ray Disc Players > Video Accessories
    We had a good run: 2006 to 2020. Thanks for the informations and debates.

  4. #4
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    That's an alright start considering there's been no promotion. Free DTV is so good honestly I suspect, over time, word will spread by itself.

    Plus all those shady FTA shops have switched over to OTA so they'll advertise it too. Overtime I bet the big stores (who I suspect are getting kickbacks to not promote this stuff) will be forced to compete.

    Honestly tho I can't see why someone would just want a dtv converter box when a dvd recorder with an atsc tuner isn't much more.

  5. #5
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    It's the CRTC's fault. The CRTC hasn't announced the rules for PSAs yet. The CRTC needs to finalize the rules for the PSAs (ex what they will be required to say, how many times they will be required to air them, ect.) before the broadcasters start producing/broadcasting them

    The broadcasters were willing to do this on their own and launch their own PSAs by March 1st, but then the CRTC decided that they want to regulate the PSAs.

  6. #6
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    Quote Originally Posted by TVViewer View Post
    but then the CRTC decided that they want to regulate the PSAs.
    Got an URL to backup this? Thanks.
    We had a good run: 2006 to 2020. Thanks for the informations and debates.

  7. #7
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    Quote Originally Posted by InMontreal View Post
    Got an URL to backup this? Thanks.

    Here is the "call for comments" with the proposed regulations (which FYI are totally ridiculous and even have mathematical errors in them)

    http://www.crtc.gc.ca/eng/archive/2010/2010-927.htm

    And I know the proposed regulations say that they should start no later than March 1st, this just proves how out of touch the CRTC is on the issue, they say that the PSAs should start March 1st, yet then wait weeks after to announce the regulations for them. How can the broadcasters do PSAs that follow the regulations by March 1st when the CRTC hasn't even announced what the regulations will be?

  8. #8
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    I found the URL of broadcaster comments...
    https://services.crtc.gc.ca/pub/List...010-927&lang=e

    CTV:
    Requiring conventional broadcasters to air the PSAs during prime time represents a loss of valuable commercial airtime that would otherwise be used to generate advertising revenue at a time when such revenue is desperately needed by conventional television broadcasters. CTVgm estimates that as currently drafted, the requirements to air the DTV transition PSA and the loss of service PSA would result in approximately $3 million to $6.5 million in lost advertising revenue to CTVgm.

    Global:
    Finally, for reasons outlined below, we are very concerned that the Commission’s proposed detailed approach to PSAs will actually result in more customer confusion, increases the potential for inappropriate consumer purchasing decisions (i.e., of unnecessary household equipment), and raises possible liability risks for participating broadcasters (and perhaps for the government itself).


    So, our stations want the government to fund PSAs to cover potential loss of advertisement revenues, and want any mistake and customer question to be redirected to the government.

    Back when local stations were local and were signing off overnight, they were able to provide a direct feed to cable and satellite providers while turning off their OTA transmitter during off-air hours. Headquarters used the satellite feed during off-air hours to provide promotional material to their affiliates, out of the eyes of cable/sat subscribers.

    Fast-forward today, they don't want the 92% of cable/sat subscribers to know they are shutting down their OTA transmitter, which will potentially create confusion. For stations with retransmitters, they don't want OTA viewers served with a retransmitter out of a mandatory market to buy a coverter box because they won't be affected anyway.

    We are 5 months and a half to go and no PSA aired yet, and no CRTC guidelines were taken yet. OTA viewers are not well informed, and the best way to reach viewers is during primetime, but broadcasters don't want to lose advertisement revenues. Broadcasters could potentially send the PSA directly to their OTA transmitter while keep airing promos or paid commercials to their cable/sat subscribers. At the same time, they won't avertise the existence of digital OTA, as they're afraid of losing cable/sat subscribers (bad for their specialties) and Fee-For-Carriage revenues and LPIF for their eligible stations.

    As for retransmitter subscribers, the station is better fit to explain and reduce confusion. For example, "if you're watching CIII-TV Global in Toronto channel 41 or Ottawa channel 6, you'll need to switch to digital, everyone else, ignore this PSA until further notice". How difficult this can be ?
    We had a good run: 2006 to 2020. Thanks for the informations and debates.

  9. #9
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    I'm just totally upset with the CRTC and their handling of the Analog-to-Digital Switchover. In the US, in large markets some stations began broadcasting in HD about a decade before Analog stations when dead. In Winnipeg, CKND-DT when on they quite recently and I don't believe that either CKY-DT or CHMI-DT will sign on before 1 September 2011. The CRTC should have mandated that local stations do a minimum two year HD similcast of their orginal feed in order to slowly attact viewers like they are in Montréal, Québec City, the GTA and the Lower Mainland.

  10. #10
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    Quote Originally Posted by InMontreal View Post
    I found the URL of broadcaster comments...
    https://services.crtc.gc.ca/pub/List...010-927&lang=e
    I suggest anyone who wants to know the facts read the actual broadcaster comments instead of a biased misleading analysis of them.

  11. #11
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    Quote Originally Posted by TVViewer View Post
    I suggest anyone who wants to know the facts read the actual broadcaster comments instead of a biased misleading analysis of them.
    If my analysis was misleading, then please explain what the issue is with the broadcasters. What are they asking for?

    Biased? Euh, on which side am I on?
    We had a good run: 2006 to 2020. Thanks for the informations and debates.

  12. #12
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    Finally, the CRTC is catching up.

    PUBLIC SERVICE ANNOUNCEMENTS

    3. (1) Except as otherwise provided under a licensee’s condition of licence, every licensee must, beginning no later than May 1, 2011, broadcast a public service announcement at least six times per broadcast day, increasing to eight times per broadcast day beginning on August 1, 2011 or one month before the licensee ceases to broadcast in analog or changes channel, whichever is sooner.

    (2) At least 25% of the required announcements per broadcast day must be broadcast between 7:00 p.m. and 11:00 p.m.

    (3) The broadcast announcements must

    (a) have a duration of at least 30 consecutive seconds;

    (b) contain the information set out in the schedule; and

    (c) be closed captioned and contain audio description of on-screen information.

    (4) A licensee may use a crawl to fulfil up to 25% of their obligations under this section.

    (5) A crawl must not be used during the broadcast of programming that contains audio description of on-screen information or described video.

    Complete decision: http://www.crtc.gc.ca/eng/archive/2011/2011-198.htm
    We had a good run: 2006 to 2020. Thanks for the informations and debates.

  13. #13
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    Looks like the CRTC decision isn't much different from the original plan.

    Broadcasters complained about the advertisement spots being all taken and PSAs would result in loss of revenues. Then they complain that in the US, the government gave 120 millions to the FCC to make sure the digital transition goes smoothly. TVA and V wanted to scrap the PSAs during spring season and mention it during their morning and news programs once a week (or every 2 weeks) until they have advertisement room for summer season to air the PSAs.

    Problem in Canada is that CTV, Global, Citytv and TVA owns and operate nearly all of their stations and belongs to huge corporates with huge pockets, who are also BDUs and will want to minimize the PSAs as much as possible. But it's unfortunate for affiliates and independant broadcasters such as Remstar (V), Channel Zero (CHCH, CJNT) and ZoomerMedia (Joytv) who needs a financial help.

    Also, what is up with the crap about sold advertisement spots? They KNEW since 2006? that analog shutdown would happen Aug 31 2011 and they KNEW that PSAs would be a requirement in the year prior to that date. Just remember what the US stations used to do in 2008-2009. Heck, even PBS devoted a whole 30-minutes show about DTV! Canadian broadcasters were lucky enough for the requirement to be reduced to 6 months. Today, they declare sorry, all spots are taken! What a bunch of crap.

    TVA also complained that the high frequency of those PSAs (6 times a day, 8 during summer) would result to be ineffective as they will tend to be ignored. But on the other hand, they have no problem in airing the SAME commercial 2 times in the same commercial break! What a bunch of crap. Can't they sacrifice an ad repetition or a promo? Watching CTV right now, they ran a CBSC spot ("if you'd like to complain about something you saw on our shows") during eTalk, which costs nothing.

    The crawl suggestion answers to those who were very serious about losing advertisement money.

    Another month and a half before we start seeing those PSAs, which I'm sure makes them happy for now.

    By the way, TVO's website has a DTV section: http://tvo.org/digitalovertheair
    We had a good run: 2006 to 2020. Thanks for the informations and debates.

  14. #14
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    On the "website" information side, it's still pathetic.

    - Télé-Québec has a whole section accessible from their homepage.
    - TVO has a section accessible from their contact page, but it's there.
    - CBC/Radio-Canada now have a whole section.
    - V (TQS) added a link to the government website (pch.gc.ca) on their homepage.
    - CTV has no information whatsoever on their website
    - Global has no information whatsoever on their website
    - TVA has no information whatsoever on their website
    - Citytv has no information whatsoever on their website
    Last edited by InMontreal; 03-25-2011 at 02:15 PM.
    We had a good run: 2006 to 2020. Thanks for the informations and debates.

  15. #15
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    CBC's DTV website: http://cbc.radio-canada.ca/dtv/
    Radio-Canada's TVN website: http://cbc.radio-canada.ca/tvn/

    Interesting statement from the FAQ page:
    We’re conscious of the fact that subscribing to cable or satellite is expensive, indeed unaffordable for some Canadians. We believe that should change. The multi-channel universe should be accessible to all. That’s why the Corporation has proposed that the CRTC establish and affordable, small, basic package for cable and satellite companies so that for just a few dollars, all Canadians can get access to a minimum number of TV channels.
    Last edited by InMontreal; 03-25-2011 at 02:53 PM.
    We had a good run: 2006 to 2020. Thanks for the informations and debates.

  16. #16
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    I think the CBC is being very short sighted here and it will only result in less viewers for their programming. I really don't think many people are going to run out and get cable or satellite just for CBC programming. For those in London, they will still have access to all the private broadcasters so many will likely just due without CBC/SRC access.

  17. #17
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    So, PSAs have now been seen since May 2nd.

    A generic PSA was produced in english and french, both essentially identical.

    CTV and /A\ went for their own version, basically telling viewers to subscribe to Bell TV or go buy a converter to The Source (property of Bell).

    Citytv and Omni opted for the same road as CTV, basically telling viewers to subscribe to Rogers or buy a converter box.

    Télé-Québec and TVO also have their own version, apparently more informative.

    None of the individual local station used a personnality or their local news anchors to talk about the fate of that specific station they're currently watching.
    For example, Montreal's Global station could use Jamie Orchard to tell us in 1 or 2 minutes what will happen with Global Montreal, Quebec and Sherbrooke during transition.
    We had a good run: 2006 to 2020. Thanks for the informations and debates.

  18. #18
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    Quote Originally Posted by InMontreal View Post
    ... what is up with the crap about sold advertisement spots?...
    What a bunch of crap...
    It's strange that they had almost unlimited space for months for all of their own moronic "Save Local TV" (or whatever it was called) self-promos, which of course soon afterwards became meaningless when CTV and Global were bought by Bell and Shaw.

    And from your description of these new PSAs, they're entirely along the lines of "you few people who still rely on analog over-the-air for TV will soon be out of luck unless you subscribe to a BDU or buy a converter box from a chain of stores we own". How not surprising is it that they would completely avoid even the slightest hint that some people whose viewing habits may consist entirely or mostly of OTA channels may see digital OTA as allowing them to get rid of cable or satellite service, or allow them to use OTA to supplement BDU service by freely viewing non-simsubbed American OTA channels?

  19. #19
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    Quote Originally Posted by InMontreal View Post
    So, PSAs have now been seen since May 2nd.

    A generic PSA was produced in english and french, both essentially identical.

    CTV and /A\ went for their own version, basically telling viewers to subscribe to Bell TV or go buy a converter to The Source (property of Bell).

    Citytv and Omni opted for the same road as CTV, basically telling viewers to subscribe to Rogers or buy a converter box.

    Télé-Québec and TVO also have their own version, apparently more informative.

    None of the individual local station used a personnality or their local news anchors to talk about the fate of that specific station they're currently watching.
    For example, Montreal's Global station could use Jamie Orchard to tell us in 1 or 2 minutes what will happen with Global Montreal, Quebec and Sherbrooke during transition.
    1 to 2 minutes long? You are just asking for viewers to change the channel. They are required to air the PSAs 6 times a day, every day, this is already annoying to viewers (since it wont affect more than 93% of them), and now you are saying they should be 1 to 2 minutes long? Other PSAs, commercials, promos, ect.. all last 30 seconds, but a PSA for something that affects LESS than 7% of Canadians should be 2 minutes? Why?

    I haven't yet got a chance to see CTV's PSA but I have seen Global and Citytv's. Their PSAs are perfect, They accomplish what they are supposed to do, they tell viewers that the CRTC and the Canadian government is requiring that analog stations switch to digital by August 31st, they tell viewers that if they subscribe to cable or satellite they wont be affected, they tell you that if you watch TV with an OTA antenna that your service might be affected, and they provide a website and a toll free number for more detailed information.

    Please explain how it makes any sense to torture viewers by spending 2 minutes going into great detail about what will happen when anyone who wants to know more information can simply go to the website or call the toll free number (which are both clearly mentioned in the PSA)?

    The fact that they are even running PSAs in the first place is impressive. 93% of Canadian viewers are with cable and satellite, less than 7% of viewers exclusively watch TV OTA (just because someone subscribes to cable or satellite doesn't automacially mean that they watch programming OTA, many just use TV's for DVD's and gaming devices), AND only viewers in the mandatory markets will be affected. This is a massive campaign considering how very few it is affecting.
    Last edited by TVViewer; 05-05-2011 at 04:24 PM.

  20. #20
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    Quote Originally Posted by Donovan's Monkey View Post
    It's strange that they had almost unlimited space for months for all of their own moronic "Save Local TV" (or whatever it was called) self-promos, which of course soon afterwards became meaningless when CTV and Global were bought by Bell and Shaw.

    And from your description of these new PSAs, they're entirely along the lines of "you few people who still rely on analog over-the-air for TV will soon be out of luck unless you subscribe to a BDU or buy a converter box from a chain of stores we own". How not surprising is it that they would completely avoid even the slightest hint that some people whose viewing habits may consist entirely or mostly of OTA channels may see digital OTA as allowing them to get rid of cable or satellite service, or allow them to use OTA to supplement BDU service by freely viewing non-simsubbed American OTA channels?
    You say this like it's a bad thing. Of course they aren't going to run ads telling people to cancel cable or satellite service or watch American channels instead. That's like complaining about McDonalds not running ads telling people not to eat fast food because fast food is unhealthy. Not that it would make much of a difference, people like their specialty channels, and most viewers aren't obsessed about watching American commercials.
    Last edited by TVViewer; 05-05-2011 at 04:13 PM.

 

 

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