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  1. #1
    Join Date
    Apr 2012

    "Taggers" are PAID to watch Netflix
    [Paid to watch Netflix ... I'm so jealous]

    July 23, 2012

    Netflix employs dozens of “taggers” who are hired to watch every new movie or television show added to its library, and then assign attributes to it. While the rest of us pay to watch Netflix, taggers are paid to watch that same content and look for things that help determine what to highlight for viewers.

    Taggers watch 5 to 12 movies per week, searching for specific themes or qualities. Someone might watch a movie like Rango and rate the comic relief factor on a scale of 1 to 5. A 1 would be humourless and a 5 would be very comedic. Other tags like drama, action, animation, or adventure, might also be tagged for Rango, so the various scores on key elements help determine its recommendation associations. Netflix then combines that data with its own recommendation algorithm and the personal tastes members signal when they rate a film.

    Tagger ratings measure only how much a film represents a specific tag, and multiple taggers might rate the same movie to ensure objective consistency.

    Four Canadians are employed part-time as Netflix taggers, a job that can pay $300 or more per week. It all depends on how many films someone watches, but 1 week’s payment for this part-time job can pay your Netflix subscription fees for the next 3 years.

    So exactly how does one get this job? Be very, very fortunate. Netflix doesn’t have a list of job openings for the tagger program because people typically get the job through recommendations from current taggers. There’s also the chance that you might luck out and meet a Netflix employee who can recommend you for consideration. Netflix is big on recommendations, after all.
    [How to get paid to watch Netflix]

    Early in its existence, Netflix tested out film tags provided by external companies, but found that they failed in comparison to actual human taggers.

    Enter the slacker dream job: getting paid to sit on your couch watching movies. Netflix employs over 40 taggers to watch its movies. Most live in L.A., but there are a handful in each of its major markets, including four Canadians.

    But it’s not just any slacker Netflix is scouting. “We’re looking for people who have knowledge of movies and TV shows,” says Todd Yellin, vice-president of product innovation at Netflix.

    Before a tagger is hired they have to successfully complete a tagging test to a gold standard. Yellin likes to use Fantastic Mr. Fox as a test film. Wes Anderson’s quirky, anthropomorphized foxes provide pesky nuances that defy the straight-forward categorization taggers complete more easily for other titles.

    If the tester passes, they become a full-fledged tagger and receive their first to-watch list.

    So what’s the pay for watching movies?

    “We can’t tell you specifically what they get paid but we can tell you that for a part-time job they can make a few hundred dollars a week doing this,” says Yellin.

    A few hundred dollars plus $7.99 worth of free monthly Netflix, Canning says.
    [How Netflix reads your mind]

    “Tagging is really about being able to dissect a film into specific details but also understand the big picture of it,” says Toronto-based tagger Jordan Canning, who’s one of only a handful in Canada. “It’s balancing those out and being as concise and as accurate as you can be.” To achieve that balance, Canning sits down with a tagging “spreadsheet” and watches the films she’s been assigned—typically three to five a week—marking it up as she goes. It can take her up to an hour after watching the movie to complete the tagging process, and then the machines take over.

    When she’s not tagging for Netflix, Canning is making her own films or supervising scripts, which is common among the company’s tagging community. “We have people who are screenwriters in L.A., film critics, a theatre critic,” says Yellin. “They could be tagging these movies at midnight or at nine in the morning. We don’t care.”

  2. #2
    Join Date
    Jul 2012
    Netflix, really knows how to play the game in the industry! That kind of strategy 'Taggers' is a good opportunity on doing a survey of what people would want to watch!

  3. #3
    Join Date
    Oct 2012
    Sounds like a great job, where can I sign up? ;)

  4. #4
    Join Date
    Apr 2012
    I don't think I would last very long if I had to tag content, but this guy seems to love doing it:
    [Video of Netflix Tagger]
    Warning: I'm not playing with a full deck.



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