Shaw and Entertainment One stand up to bullying in support of Kids Help Phone

$1 from each Shaw and Shaw Direct On Demand rental of Bully will be donated to Kids Help Phone



Help kids take a stand against bullying with Shaw, Shaw Direct and Entertainment One (eOne). For every rental of Bully on Shaw or Shaw Direct On Demand, Shaw Communications in conjunction with eOne will donate $1.00 to Kids Help Phone, Canada's leading youth counselling service, providing free, anonymous and professional support to kids, teens and young adults on any issue, either by phone or online.


Bully gives an intimate glimpse into the bullying crisis by taking its audience into the homes and schools of five kids and families. A reality check for children and parents alike, the film shines a spotlight on the cruelty that many children and youth face each day, as well as the sad consequences of this behaviour. Bully is currently available for viewing on Shaw and Shaw Direct on Demand.


"Kids Help Phone helps kids talk through the challenging situations of growing up - from being bullied to family relationships, from stress at school to thoughts of suicide - help is a call or a click away," said Brad Shaw, Chief Executive Officer, Shaw Communications Inc. "We're proud to join efforts with our customers and eOne Films to support the vital services that Kids Help Phone provide and raise awareness about the emotional effects of bullying."


To access Shaw On Demand, with over 10,000 movies and TV shows, including Bully:

  • press the "On Demand" button on a Shaw remote,
  • access the entire catalogue online at vod.shaw.ca or
  • use the Shaw On Demand Search App for Apple iOS and Android.

To browse the entire catalogue of more than 6,000 choices on Shaw Direct on Demand:

  • press 'D' on a Shaw Direct remote,
  • visit vod.shawdirect.ca or

  • navigate to www.shawdirect.ca/vod for equipment requirements and instructions on how to get connected to Shaw Direct On Demand.



Please visit shaw.ca or shawdirect.ca for information about the products and services offered.