bigoranget
My comment about SuperChannel was a general one and not a comparison to Bell Satellite in general. Rogers offers SC HD3 and HD4 and in my mom's community, Eastlink does with a population of just 2200. Satellite penetration is huge there and largely Bell, (because of brand, marketing, word of mouth and depth of offering) and because originally the cable offering was an underbuilt analog system. If Eastlink is willing to fight an uphill battle in a small community why can't Shaw which is supposed to be a major national BDU make the decision to offer a truly compelling service.
TVViewer
They (Shaw Direct) have probably added just enough HD to staunch any major flow of subscribers because of the hassle for a household to swap and invest in new equipment, learn a new interface, learn new channel numbers and put up with complaints from others in the household because the new equipment just works differently. There is a major inertia factor in making a change of providers. Shaws new offering is really not competitve if you live in area comparing Bell Satellite, Rogers and Shaw Direct or Eastlink, Bell Satellite and Shaw Direct. Any person doing a comparison would probably not pick Shaw Direct just because they don't offer as many specialities even if they were not going to subscribe to them right away. If I was setting up a new account and thought Hollywoood Suite would be kind of neat to have, not now but in the future I would probably stay clear of Shaw Direct. Same with TMN why subscribe to Shaw Direct if they offer an incomplete HD package. In my opinion Shaw has added enough to maintain the status quo and not grow the service.
TVViewer you talk about in post #6 how having all these HD channels will allow for more simulcasts, like they are a desirable thing for the consumer. They are only desirable for the broadcaster but for the viewer more often then not all it offers is mutilated returns to a programme on live programming and either incomplete or duplicate endings for shows when the show bump up against the hour. My biggest peeve is that American networks give you a preview of next weeks shows. Canadian broadcasters typically truncated those and squeeze the credits with useless bumpers and bad voice overs.
You also go on to defend the absence of CTV2 in post #21 because all it offers is useless simsubs. So are simsubs good or bad. I would hazard a guess that CKVR in terms of total number of viewers gets more than CFJC or CKPG so by not offering at least one CTV2 station in HD they (Shaw Direct) are shooting themselves in the foot. Besides in the past you have disparaged City's primetime lineup so why offer these CIty affiliates in HD if the lineup is not great. News in HD is probably really not that compelling anyways, yes people want to see/hear their local news. I would hazard that a lot of news is background to dinner prep or eating so HD for news is just not that important but if I was looking at a programming guide for Bell, Rogers or Shaw Direct the total absence of CTV2 HD would stand out. Which is the bigger market CKPG or CKVR.
Back to marketing, other than occassional Shaw Direct direct mail and inserts on CNN etc Shaw does little in the way of marketing. They do the bare minimum for Quebec and the western bias for local HD shows that Shaw Direct is a fallback for Shaw Cable. All evidence shows that Shaw Direct is really not a growth area for Shaw in general. They have made a decision to try to pick enough HD to survive which is kind of sad when the companies roots were to be the leader in HD.