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  1. #1
    Join Date
    Jul 2006
    Posts
    12,204

    Shaw Media Sets Sights on Digital Content Dominance with Robust Slate for 2014/15

    Shaw Media Sets Sights on Digital Content Dominance with Robust Slate for the Year Ahead

    Building Upon The Legendary Second City Brand, The Second City Project Flanks Shaw Media's Upfront Announcements of Dino Hunt Canada, The Great Canadian Cookbook, and The HGTV Home Giveaway

    Original Cross-Platform Content Expands Conventional and Specialty Brands To Enhance Fan Engagement and Provide Richer Viewer Experiences


    On the heels of its impressive Upfront presentation last week, Shaw Media announced today a series of original digital initiatives that have integrated cross-platform opportunities from their inception. Building on brands Canada knows and loves - Global, HISTORY® Canada, Food Network Canada, and HGTV Canada - Shaw Media is extending its strength in television content into the digital space.


    "Shaw Media excels at original content and with these four cross-platform experiences we are building on our already strong efforts in the digital world to bring our viewers and advertisers the quality, creativity, and diversity that they have come to expect from our linear brands," said Barbara Williams, Senior Vice President of Content, Shaw Media.


    These exciting new digital initiatives include:


    The Second City Project
    FALL 2014
    Global TV is bringing the next generation of legendary Second City comedy talent to Shaw Media screens in The Second City Project, led by Bob Martin (Slings and Arrows). Designed to bring premium sketch comedy to Canadian television as well as meet the insatiable appetite for short-form comedy on digital platforms, this series of vignettes will weave together the evolution of a comedy sketch from its inception in the writers' room to the final produced piece. The sketches will premiere in short form on
    GlobalTV.com and Global Go, and will be packaged as a series of on-air specials for Global.


    Dino Hunt Canada
    FALL 2014
    The original cross-platform series Dino Hunt Canada on HISTORY and
    History.ca will showcase Canada as one of the best places in the world to discover dinosaurs. In a four-part television event, Canadian paleontologists unravel prehistoric mysteries and make history through incredible new dinosaur discoveries, from the Alberta badlands to the Bay of Fundy. The series will be accompanied by rich, interactive digital content in partnership with the Royal Ontario Museum. The starting point of the definitive guide to dinosaurs in Canada, History.ca will include live streaming from the action of the museum's paleontology lab to the ultimate 'Ask the Expert' section with key personalities from the series.


    The Great Canadian Cookbook
    WINTER 2015
    Food Network Canada is embarking upon a digital, community-based initiative to start a coast-to-coast conversation celebrating food. The brand is launching a ground-breaking, multi-screen project encouraging all Canadians to contribute recipes, ingredients, and conversation to The Great Canadian Cookbook. The digital content features an ever-evolving food almanac, contributions by favourite Food Network celebrities, instructional videos, exclusive recipes, and user-generated content. A one-hour special television presentation will follow on Food Network in Winter 2015. The Great Canadian Cookbook provides all Canadians with the opportunity to craft the country's ultimate food identity.


    The HGTV Home Giveaway
    SPRING 2015
    Every HGTV Canada viewer has one thing in common - the dream of owning their perfect home. The HGTV Home Giveaway is making that dream come true by giving away a fully-furnished, custom-built home plus cash and prizes. This innovative project will originate online as viewers enter to win the home, and they will stay engaged along the way by helping to design the house, from the way it's built to the finishing touches of décor. All of this will culminate in a television special on HGTV Canada in which the lucky winner will be revealed.


  2. #2
    Join Date
    May 2009
    Location
    Greater Toronto Area
    Posts
    2,403
    Quote Originally Posted by TVViewer View Post
    The Second City Project
    FALL 2014
    Global TV is bringing the next generation of legendary Second City comedy talent to Shaw Media screens in The Second City Project, led by Bob Martin (Slings and Arrows). Designed to bring premium sketch comedy to Canadian television as well as meet the insatiable appetite for short-form comedy on digital platforms, this series of vignettes will weave together the evolution of a comedy sketch from its inception in the writers' room to the final produced piece. The sketches will premiere in short form on
    GlobalTV.com and Global Go, and will be packaged as a series of on-air specials for Global.

    I know that Second City has been planing this for an number of years now, but I sort brushed it off as another dream that would never see the light of day. However I sincerly hope they don't keep this entirly behind their mess of an paywall.
    "And Now for Something Completely Different..." - John Cleese (Monty Python).

 

 

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