NFL enters battle with CRTC over Super Bowl

[ClaytonRedondo]

In a court filing this week, the NFL says the CRTC overstepped its jurisdiction and unfairly targeted the high profile game.

The National Football League wants the Federal Court of Appeal to black out a regulatory ban on the swapping of Canadian commercials for U.S. ads during the Super Bowl.

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http://www.thestar.com/business/tech...uper-bowl.html

[InMontreal]

The NFL doesn't have a clue on how broadcasting works in Canada. The NFL received a request from Bell Canada in hopes that, as owner of the concerned show, their complain against the CRTC decision will have way more weight in the balance.

But the NFL is clueless : « The CRTC ban “treated the Super Bowl as a separate class of programming unto itself, for which U.S. advertising is ‘integral,’ without any justification for why U.S. advertising is not also integral to other league games or other highly rated American programs such as the Oscars,” the NFL filing says. »

As blogger Fagstein said it better : « NFL apparently has no idea why the #CRTC thinks ads during the Super Bowl are different from ads during other games »
https://twitter.com/fagstein/status/622046675054501888

Another non-sense : « The NFL stands to lose revenue from Canadian broadcasters who might buy the rights to the popular championship, which charges advertisers more than $4.5 million for a 30 second ad. »

Euh, $4.5 million is the price for an american advertiser on an american network. Helloooo !
(Look at the infobox on wikipedia for Superbowl 2015 : https://en.wikipedia.org/wiki/Super_Bowl_XLIX )

But reality check, Bell buys the rights for the game. The NFL gets paid, and are happy. Bell sells advertisement spots, but at a high price, so they end up with a bunch of unsold spots which becomes promo spots for CTV and CTV's specialties. Canadians are unhappy to be hammered with the same promos running over and over while the american network have high-priced commercials in real time.

Another non-sense : « Viewers have complained to the CRTC over so-called simsub since it was introduced in the 1970s because Canadian signals can cut into the live Super Bowl broadcast, which was watched by 193 million Canadians this year. »

Wow ! According to the 2011 census, we are 33,476,688 canadians, or 12-13 million homes.
Edit : The Financial Post have a more realistic number, 19.3 million canadian viewers : http://business.financialpost.com/ne...super-bowl-ads

[Mayhem]

The NFL doesn't have a clue on how broadcasting works in Canada. The NFL received a request from Bell Canada in hopes that, as owner of the concerned show, their complain against the CRTC decision will have way more weight in the balance.

But the NFL is clueless : « The CRTC ban “treated the Super Bowl as a separate class of programming unto itself, for which U.S. advertising is ‘integral,’ without any justification for why U.S. advertising is not also integral to other league games or other highly rated American programs such as the Oscars,” the NFL filing says. »

By that comparison, if the NFL thinks the Super Bowl is in the same category as the "Oscars", then I think this post should be under Entertiment, not sports.

As blogger Fagstein said it better : « NFL apparently has no idea why the #CRTC thinks ads during the Super Bowl are different from ads during other games »
https://twitter.com/fagstein/status/622046675054501888

What other games are resold up here on broadcast television? Super Bowl is the only one that they repackage, every other live sports program is done by domestic networks.

Another non-sense : « The NFL stands to lose revenue from Canadian broadcasters who might buy the rights to the popular championship, which charges advertisers more than $4.5 million for a 30 second ad. »

Canadian networks are know in Hollywood as "The BIG Spenders". Canadian networks drop more cash in Hollywood over programming than Greece owes in debt.

But reality check, Bell buys the rights for the game. The NFL gets paid, and are happy. Bell sells advertisement spots, but at a high price, so they end up with a bunch of unsold spots which becomes promo spots for CTV and CTV's specialties. Canadians are unhappy to be hammered with the same promos running over and over while the american network have high-priced commercials in real time.

Since it's election season, I'm supporting Canadians watching less Canadian advertising. It basically just Harper's "He's not ready" attack ad and his other taxpayer party advertisement under the disguise of general government messages.

Another non-sense : « Viewers have complained to the CRTC over so-called simsub since it was introduced in the 1970s because Canadian signals can cut into the live Super Bowl broadcast, which was watched by 193 million Canadians this year. »

Toronto Star say it was 9.2 million Canadians this year...yet by that shear number of viewers, you would think you would know someone who has a Numeris rating box. Seriously, someone here has to know someone who has one.

[InMontreal]

Toronto Star say it was 9.2 million Canadians this year...yet by that shear number of viewers, you would think you would know someone who has a Numeris rating box. Seriously, someone here has to know someone who has one.

9.23 million viewers was an overnight cumulative CTV+RDS from a CTV press release :
http://www.bellmedia.ca/pr/press/sup...ewers-ctv-rds/
Average 8.2 millions for CTV, 1 million for RDS, 12.2 millions just for the halftime show, overall 19.3 millions unique viewers... HA! That's where they took the number ! Viewers for "just the game" + viewers for "just the halftime" + viewers for "the whole thing" = 19.3 millions unique viewers. You can't just take the highest number and say they all watched the game.

Noteworthy that Bell hasn't publish the A18-49 numbers for the game... they did only for their Masterchef thingy that aired after 10pm, past bedtime on a schoolnight for most 5-17... Anyways, all other NFL games except the Superbowl doesn't have a big halftime show.

According to Numéris, it was 8.262 million viewers for CTV in 2+, average for the whole 6:30pm to 10pm.
http://assets.numeris.ca/Downloads/J...(National).pdf

[Donovan's Monkey]

"Viewers have complained to the CRTC over so-called simsub since it was introduced in the 1970s".
Nice of them to ignore the complaints for decades, then finally start to listen and take strangely pointless actions when it doesn't matter anymore because the system is well on its way to becoming obsolete.

[PokerFace]

Even though the commercials are available online, many even before they air on TV, I still like the idea of just sitting back and being surprised by some of the commercials. I tend to ignore the commercials if the game gets boring, but for as long as I have been watching the US channels via my OTA antenna, I still tend to see many of the Super Bowl commercials for the first time during the actual live game broadcast.

Are you ready for some real football? Does anybody know when a catch is really a catch? Those Extra Point attempts are no longer automatic. God Bless America! ... Unfortunately we're still Canadian.

CTV ... We don't want the CFL. We just want to make money. Give us back our Super Bowl simsubs or we'll sue your a$$.

CTV ... Proudly Canadian, but secretly American! God bless America, or else we'd be broke like those losers at the CBC !!!

22 Minutes: Super Bowl Commercials:

[Donovan's Monkey]

... or else we'd be broke like those losers at the CBC!

The privately-owned over-the-air networks -- CTV, Global, etc. -- whine that they're losing money because they can no longer attract enough advertising to keep themselves going, and want us to pay another tax that goes to them (in addition our tax dollars that already go to the CBC). They are losers, and they want to be like the CBC.