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  1. #61
    Join Date
    Feb 2009
    Posts
    1,071
    Bravo/Space are strong brands why get rid of that.

  2. #62
    Join Date
    Jul 2006
    Posts
    1,226
    Stupidest rebrand ever...Like I mention in the CTV thread, You use your network name on Sports or News channels maybe, but not on channels like these. How unoriginal is that? If the wanted the CTV brand to be there, simply add it to the actual name, like CTV's Bravo, CTV Space, with CTV in small letters above the name maybe.

    The worst one is definitely, CTV Drama. What is that anyway...Did you see Suits on CTV Drama?? Wow the people who decided that should be fired today. I understand the idea behind the rebrand, but the names are the worst. Gusto was a very good name for that channel, not they are going to turn that into reality channel and will get the reality that are on Bravo right now I guess? Bravo may not have been very on brand (same as Bravo US) but please anything is better than what they changed it to. CTV Comedy is the only only that is OK as it is basically the same name with CTV in front.

    Anyway, obviously trying to make a big brand and hub to compete with the Netflix of this world, but WORST new name ever...
    Last edited by mtlguy; 06-07-2018 at 04:22 PM.

  3. #63
    Join Date
    Apr 2012
    Posts
    1,440
    Suits obviously belongs on Fashion Television. Did you see Suits on Fashion TV? Nope, but I saw 27 Dresses on Global Numbers, followed by Oceans Eleven, Twelve and Thirteen.

    Global Numbers ... We're counting on you to watch us!

    Coming soon... CTV Worst ... The Best is yet to come! When you've had a bad day, we'll show you how things can get even worse!
    Warning: I'm not playing with a full deck.

  4. #64
    Join Date
    Jul 2006
    Posts
    1,226
    Also, CTV two is now CTV2...

    Click image for larger version. 

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  5. #65
    Join Date
    Jan 2008
    Location
    Montreal
    Posts
    4,572
    Is Bell Media expected a press release about their specialties? Just to confirm they evacuated all CW shows from CTV2 to cable...
    "It's not a rerun if you haven't watched it yet." (© 2010 by TVViewer)
    "Ne jamais s'obstiner avec un épais. Il va vous abaisser à son niveau et vous battre avec l'expérience."

  6. #66
    Join Date
    Jul 2006
    Posts
    1,226
    Quote Originally Posted by InMontreal View Post
    Is Bell Media expected a press release about their specialties? Just to confirm they evacuated all CW shows from CTV2 to cable...
    All I found was this:
    https://www.bellmedia.ca/upfront/specialty/

  7. #67
    Join Date
    Mar 2007
    Posts
    2,598
    There was also this press release from last Friday, as mentioned in the CTV 2018/2019 thread:
    https://www.bellmedia.ca/pr/press/ch...018-19-season/

  8. #68
    Join Date
    Jan 2008
    Location
    Montreal
    Posts
    4,572
    About Gusto rebranding as CTV Life... Don't you guys think it just sucks for anyone at Knight Enterprises who worked hard in the kitchen producing and acquiring shows and finally got their independent specialty channel up and running in december 2013, competing against Corus' Food Network which turned into a reality-based channel. Sure, when Bell came around with their banker and told them "Do what you do best : production, we'll take care of the acquisitions, programming and advertising sales", any independent company would have jump for joy. When Bell proposed to rebrand MuchMoreMusic/MuchMore/M3's analog licence with its existing 5.56 million subscribers, which took effect Sept 1st 2016, even more good news!

    A look at the schedule back in september 2016... there they are, the Marilyn Denis reruns, the Masterchef Canada reruns, the Amazing Product Placement Canada reruns... typical Bell, but these shows were placed in dead timeslots. Fast-forward to now, what's on the schedule... What ? BONES ? The food is located *around* the bones, you idiots ! Reruns of David Boreanaz's Angel would have made more sense as vampires see humans as food. Hold on, 3x Bones in the afternoon... and... 5x Bones overnight, Eastern Time ? What the ?!?! Moving on, what else... Dog Tales Rescue. What is this, a reality show about a dog eating farm animals ? Some reno shows, but most renos include a kitchen so I'll let it go. And their website has videos about dogs... and Meghan Markle... and more dogs... sense a theme here ?

    Come September 2018, 2 years after the Bell takeover, the Gusto brand will be thrown out to the garbage and become CTV Life. Life, as in, less food shows, add some HGTV-like shows, some FIY-like shows, some DYI-like shows, some non-food traveling shows (Dtour), add the cancon reruns like The Social and eTalk, and they're good to go with another BookTV clone, better known as Dumpster Zombie TV.

    Edit : Add some Big Bang reruns... because... Bell.
    Last edited by InMontreal; 06-10-2018 at 04:37 PM.
    "It's not a rerun if you haven't watched it yet." (© 2010 by TVViewer)
    "Ne jamais s'obstiner avec un épais. Il va vous abaisser à son niveau et vous battre avec l'expérience."

  9. #69
    Join Date
    Apr 2012
    Posts
    1,440
    You can't beat Bell, so you might as well sell. Plus, since I hate cooking shows, I would only watch Gusto if it was airing an old movie that I noticed listed in the guide. However, now that there's a CTV Life channel on the way, I'll probably pay more attention to the tv listings for it, rather than virtually ignoring it.

    And that's what broadening a channel's content often does for its bottom line ... it often brings more eyeballs to the channel, even if the channel wasn't really a food-based genre channel before the rebrand. And if the first attempt at a rebrand fails, they just try again with another rebrand, or shut it down altogether.

    The lines of content are often blurred, but if you put on your rose-coloured glasses and just watch what you want, you'll never have enough time to watch it all anyway.
    Warning: I'm not playing with a full deck.

 

 

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