Per Deadline

NBCUniversal International’s reality SVOD service Hayu is heading to North America. The digital platform, which airs series including Keeping Up with the Kardashians, The Real Housewives and Million Dollar Listing, will launch in Canada later this year. It comes after the direct-to-consumer service launched in the UK, Ireland, Australia and across Scandinavia. The streaming service includes over 5,000 episodes of reality content from 150+ shows with over 750 episodes of TV added each year. “Given that reality content is hugely popular in Canada, we are pleased to be readying Hayu – an SVOD product with a proven track record – specifically curating the service for Canadian fans of the genre,” said Hendrik McDermott, SVP, Branded On-Demand, NBCUniversal. “We look forward to introducing Hayu to a whole new community and to establishing the kinds of innovative partnerships we’ve set up in other markets.”