Discovery Kids in the US will be undergoing an overhaul which includes a new partnership with Hasbro (toy maker) and re-branding of the channel which will occur in late 2010. Under the deal signed by Discovery Communications & Hasbro, Hasbro will own 50% of the channel and will provide programming. Hasbro is known for several popular animated programs mainly from the 80's including G.I. Joe, Transformers, My Little Pony & Jem.

I wonder what this means for Discovery Kids Canada, will they follow suit with the re-brand?!

http://www.multichannel.com/article/...hp?rssid=20059