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  1. #1
    Join Date
    Nov 2006
    Posts
    4,119

    CW Mon-Fri Only For Fall 2009

    Starting this fall, the CW network will likely be programming only five nights a week.

    After it experimented unsuccessfully with outsourcing its Sunday lineup to an outside company, MRC, last year, the CW has been plagued by rumors that it would be giving Sunday night back to its affiliates.

    The network Monday night confirmed it was in the process of doing that.

    "As we plan our 2009-10 fall launch, we are in talks with several of our top affiliate partners about a number of creative and mutually beneficial actions that will build on our growing record of success," said a statement from the network. "These discussions include an evolution of the strategy, which began this season, to focus the CW's resources on Monday through Friday nights. As a result, we are now exploring the transition of Sunday night to our affiliates."

    After the MRC-produced Sunday series for the CW flopped last fall, the network replaced them with library MGM movies and reruns of CBS' drama "Jericho." That is exactly the type of programming that an independent station would run, but it controls the entire ad inventory, not just a small portion like they do under a network affiliate deal. And some of the affiliates are planning to do just that by approaching MGM about a movie package.

    The move won't impact CW's development. In an indication it won't be pursuing original programming on Sundays, the network's pilots this season have been focused on Monday through Friday nights.

  2. #2
    Join Date
    Jul 2006
    Posts
    12,204
    Cable networks air more new programming than this "network" does.

  3. #3
    Join Date
    Jan 2008
    Location
    Montreal
    Posts
    4,857
    Quote Originally Posted by TVViewer View Post
    Cable networks air more new programming than this "network" does.
    Not Canadian cable networks...

  4. #4
    Quote Originally Posted by InMontreal View Post
    Not Canadian cable networks...
    TSN? Discovery Channel? Newsworld? YTV?

  5. #5
    Join Date
    Jan 2008
    Location
    Montreal
    Posts
    4,857
    Quote Originally Posted by Emarsee View Post
    TSN? Discovery Channel? Newsworld? YTV?
    CanWest's specialty channels :D

  6. #6
    Join Date
    Jul 2006
    Posts
    12,204
    Quote Originally Posted by InMontreal View Post
    CanWest's specialty channels :D
    It's alot different to compare an American Network to Canadian specialty channels.

  7. #7
    Join Date
    Jul 2006
    Posts
    2,146
    Well you did say, "Cable networks air more new programming than this 'network' does." So....

  8. #8
    Join Date
    May 2006
    Location
    Calgary, AB
    Posts
    1,044
    Quote Originally Posted by musimax View Post
    Well you did say, "Cable networks air more new programming than this 'network' does." So....
    I think he meant US cable networks .. TNT, Spike, TBS, USA all air original programming .. heck some of it the Canadian specialties might eventually pick up on :)

 

 

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