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  1. #1
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    Nov 2006
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    OVER THE BOLTS Sept. 20 on MTV

    MTV Takes Viewers For a Wild Ride en Route to the Olympic Games and Goes OVER THE BOLTS, Sept. 20

    – OVER THE BOLTS airs Sundays at 10 p.m. ET/PT on MTV beginning Sept. 20 with encore presentations Saturdays at 5:30 p.m. ET on CTV beginning Sept. 26 –
    – Canada’s Olympic Broadcast Media Consortium commissioned MTV to bring viewers an intimate look at the quest for a spot on Canada’s Snowboard team for Vancouver 2010 –


    MTV is on deck with captivating, behind-the-scenes access to Canada’s national snowboard team in the new original series OVER THE BOLTS, premiering Sunday, Sept. 20 at 10 p.m. ET/PT on MTV. The show, shot over 12 months, brings viewers unprecedented access to Vancouver 2010 hopefuls. With 28 riders and a maximum of 18 Olympic spots up for grabs, some feel the rush of fulfilling a life-long dream while others experience the agony of being left out in the cold. Encore presentations air Saturdays at 5:30 p.m. ET on CTV beginning Sept. 26.

    The show, produced in association with Canada's Olympic Broadcast Media Consortium, uncovers the high-stress world of both athletes and coaches. Watch as they train and compete at World Cup snowboard competitions in Italy, Switzerland, the United States, and Canada for a coveted spot on Canada’s Vancouver 2010 snowboard team. Viewers get an intimate look at the battle to maintain balance between competitors’ personal lives and careers while coming to grips with Olympic Winter Games pressure.

    OVER THE BOLTS airs on a total of nine networks within Canada’s Olympic Broadcast Media Consortium and its promotional partners – MTV, CTV, TSN, TSN2, Rogers Sportsnet, OLN, OMNI, APTN, and, V, the re-branded French network TQS (dates/times TBA).

    “We are extremely proud of this MTV original series,” said Brad Schwartz, Senior Vice President and General Manager, Much MTV Group, CTV Inc. “The MTV audience today is optimistic, ambitious, and have the bravado and drive to reinvent the world. There is no better example of this spirit than in the quest for Olympic Games gold. OVER THE BOLTS is the very real account of the blood, sweat, tears, sacrifice, training, drama and conflict our young Canadian Olympic Games snowboard athletes go through to represent all of us and be the very best.”

    The athletes narrate each of the episodes which follow their journey and battle for points on the ultra-competitive World Cup circuit. Athletes featured in the series include Jasey-Jay Anderson (alpine), Jeff Batchelor (halfpipe), Michael Lambert (alpine), Brad Martin (halfpipe), Matthew Morison (alpine), Mercedes Nicoll (halfpipe), Dominique Vallée (halfpipe), and Kimiko Zakreski (alpine), in addition to 22 other team members.

    “As our athletes begin the most important season of our history, having MTV around to show the real, behind-the-scenes perspective of their training and competitive and personal lives is truly remarkable,” said Christian Hrab, Director of High Performance for the Canadian Snowboard Federation, the governing body for snowboard in Canada.

    “This show is truly the first of its kind in Canada and viewers will be hooked by the compelling stories of our snowboard athletes,” said Keith Pelley, President, Canada’s Olympic Broadcast Media Consortium. “These Olympic Games hopefuls are fresh faces who embody the youthful spirit of the Olympic Games. Canadians can’t help but root for these athletes on their quest for gold at Vancouver 2010.”

    The series builds off the successful one-hour documentary MTV PRESENTS: SUMMER SESSIONS. The special aired in November 2008 and followed the off-season training regimens and lifestyles of 40 Canadian snowboarders.

    Episodes of OVER THE BOLTS will be available on demand at CTVOlympics.ca. Executive Producers are Don Young, Mark McInnis and Ben Rotterman. Senior Producer and Director is Tom Chenoweth.

    OVER THE BOLTS is the latest in a series of original programming to air as part of the Consortium’s comprehensive pre-Olympic Winter Games programming package.

    Canada’s Olympic Broadcast Media Consortium is a unique relationship between leading media conglomerates CTV Inc. and Rogers Media Inc., which together will provide unprecedented coverage and consumer choice in English, French and multi-languages on multiple platforms for the Vancouver 2010 Olympic and Paralympic Winter Games and the London 2012 Games of the Olympiad. Official brands include CTV, TSN, RDS, RIS Info Sports, Rogers Sportsnet, OMNI, OLN, V, APTN, ATN, CTVOlympics.ca, RDSolympiques.ca, The Globe and Mail, Corus Québec and select Rogers radio stations across the country.

    MTV in Canada is a Canadian programmed and managed business wholly owned by CTV Inc., a division of CTVglobemedia. MTV offers a distinctly Canadian interpretation of the MTV brand across multiple platforms - including a revolutionary broadband service, MTV.ca - and across an MTV-branded analog specialty service that delivers innovative lifestyle, talk and documentary programming with a commitment to 71 per cent Canadian programming in primetime. The MTV business is powered by an alliance between CTV, Canada’s No. 1 television brand and MTV Networks, the world’s most valuable media brand. MTV in Canada is one of 50 MTV-branded services worldwide serving 171 territories around the world.

  2. #2
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    Jan 2008
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    New Brunswick
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    As a huge snowboarding and Olympic fan, I am very excited for this series. However, it seems to me that CTV/Rogers are going to give us pre-Olympic overload, I hope people don't get tired of hearing about the Games before they even start.

  3. #3
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    Feb 2009
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    Quote Originally Posted by NB Josh View Post
    As a huge snowboarding and Olympic fan, I am very excited for this series. However, it seems to me that CTV/Rogers are going to give us pre-Olympic overload, I hope people don't get tired of hearing about the Games before they even start.
    Thats a bit of my concern if its non stop or close to it of olympics stuff form now untill feb.Will some get tired of it and have little interest in the games.

  4. #4
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    Nov 2006
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    Maybe over-kill to some but CTV and friends are going promote the Olympics like there is no tomorrow.

  5. #5
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    Jul 2006
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    Quote Originally Posted by Everfresh View Post
    Maybe over-kill to some but CTV and friends are going promote the Olympics like there is no tomorrow.
    It's not just CTV, look at the olympic ads for RBC, Coca-Cola, McDonalds (ya like olympic athletes eat at McDonalds!), ect.. airing pretty much non-stop.

    I can't really blame them, they all paid huge bucks for the olympic rights, so they are going to make the most of it.

  6. #6
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    Jan 2008
    Location
    New Brunswick
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    Yea I always get a good laugh out of Patrick Chen eating at McDonalds when the little girl asks for his autograph.

    At least those stupid RBC "Carry the Torch" ads are gone.

 

 

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