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  1. #1
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    Corus to bring Nickelodeon to Canada

    Corus Entertainment Brings Nickelodeon North
    Corus Entertainment Inc. and MTV Networks International Announce Plans to
    Launch Nickelodeon Channel in Canada

    Corus Entertainment Inc., Canada's largest kids' broadcaster, today announced plans to add Nickelodeon, one of the world's leading entertainment brands for kids, to its premiere portfolio of kid-focused services. Corus Entertainment and MTV Networks International together will launch a 24-hour Nickelodeon channel at 6 a.m. ET on Monday, November 2, 2009. Nickelodeon in Canada will be dedicated exclusively to Canadian kids and feature a line-up of Nick's award-winning properties, from current live-action comedies and animated favourites to classic hits.


    "We are thrilled to build on our long-standing relationship with Nickelodeon with the launch of this new service, which gives Canadian audiences full access to one of the best entertainment experiences for kids in the world," said Paul Robertson, President, Television, Corus Entertainment. "Nickelodeon joins Corus Entertainment's unmatched portfolio of kid-focused brands that offer Canadian children and their families a full range of entertaining options, with something for everyone, on a variety of platforms."


    "For more than a decade we have worked in total synergy with Corus Entertainment, leveraging Corus' market leadership and Nickelodeon's hit content pipeline to deliver Canadian audiences an unrivalled entertainment experience," noted Bob Bakish, President, MTV Networks International. "The launch of a fully localized, 24-hour Nickelodeon service is a direct reflection of how successful this holistic approach has been with viewers and partners."


    The Nickelodeon schedule will offer viewers a line up of exclusive top-rated Nick programming, including the Canadian premieres of the new animated series Fanboy and Chum Chum, and the live-action series The Troop, while also giving front row access to special events such as the star-studded Kids' Choice Awards. The schedule will give viewers more access to their favourites, including SpongeBob SquarePants, iCarly, Dora The Explorer and The Backyardigans, and bring back series such as The Mighty B!, Danny Phantom and Avatar: The Last Airbender. The service will also bring viewers classic library titles from Nickelodeon such as Ren & Stimpy, Angry Beavers, Rocko's Modern Life, The Adventures of Jimmy Neutron: Boy Genius and The Rugrats. Rounding out the schedule, Nickelodeon will feature original Canadian series including Grossology, Max & Ruby, Storm Hawks and My Friend Rabbit.


    Corus Entertainment Inc. and MTVNI's multi-platform agreement includes exclusive television rights in Canada to all current Nick animated programming as well as live action series and all digital rights for Nickelodeon and related brands.


    About Nickelodeon


    Nickelodeon, in its 30th year, has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon is distributed to more than 300 million homes across Europe, Asia, Latin America, Africa and the Middle East. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA and VIA.B).


    About Corus Entertainment Inc.


    Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.

  2. #2
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    Does anyone know who will carry this channel.

  3. #3
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    This explains why Shaw dropped a couple of the other kids channels.
    Bordering on anti-competitve IMO given Shaw's relationship with Corus.

  4. #4
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    What channels did Shaw drop?

  5. #5
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    Quote Originally Posted by lostjon View Post
    What channels did Shaw drop?
    Discovery Kids and Canwest's BBC Kids.

  6. #6
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    Quote Originally Posted by tofino View Post
    This explains why Shaw dropped a couple of the other kids channels.
    Bordering on anti-competitve IMO given Shaw's relationship with Corus.
    Should have known something fishy was going on there. And a perfect example of how cable companies should be keeping thier hands out of the broadcasting sector.

  7. #7
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    And when you think about it, what's the point of launching it really; YTV airs pretty much everything from Nick anyways don't they? And from what I've read, all I'm seeing is a lot more of the exact same shows from YTV and other Corus kid channels airing on Nick Canada, with the exception of 2 shows so far.

  8. #8
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    SO this is a new channel and not a rebranding of an actual one...interesting choice to bring in new channel right now.

  9. #9
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    Quote Originally Posted by mtlguy View Post
    SO this is a new channel and not a rebranding of an actual one...interesting choice to bring in new channel right now.
    Actually the timing is perfect, thanks to the new PPM ratings system, kids shows are pulling in way higher ratings than before, in the past few weeks they have even made the top 30 in the 3 major markets.

  10. #10
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    It will be a 24 hour channel, I haven't read anything that says it will be a rebrand, I'm assuming it will be a completely new channel since Corus wouldn't rebrand YTV and none of the other channels licences suit a general kids channel like Nick. And if it really was a rebrand, then most likely press releases or articles would mention that.

    Which sorta brings into question the CRTC's licensing policy, when YTV is a protected channel yet Corus can get away with launching Nick in what I'm assuming will be a general kids channel like Nick US is itself. This could have been any company launching this channel or a similar channel and I bet if it wasn't Cous launching it, they couldn't run fast enough to the CRTC to stop it.
    Last edited by musimax; 09-28-2009 at 04:28 PM.

  11. #11
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    Does this have anything to do with this?

    http://www.crtc.gc.ca/eng/archive/2008/pb2008-85.htm

  12. #12
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    Okay so nobody's asked this and it may be a stupid question, but the article doesn't really make it clear...

    Is this going to be a direct feed of Nickelodeon in the US? With Canadian commercials maybe? Or is it going to be a Canadian bastardization?

  13. #13
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    It wont be a direct feed from the U.S., it will have Canadian content.

  14. #14
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    I think it would be better for them to launch a channel like YTV Retro, a retro kids channel, it actually might be popular since Teletoon Retro is, it would be cheap, they could use programs from their library and above all it gives them an excuse not to invest in programming. ;)

  15. #15
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    I'd love to see Video Arcade Top 10 again. I also remember Nickelodeon Arcade.

    Personally I think this channel will be pointless for the most part considering that most of the content is already aired on other Corus channels.

  16. #16
    This seems to be fairly pointless, YTV airs most of Nickelodeon's programming. Why would Corus want to launch another cable channel that will compete with their other channels?

    Does YTV even have a sublicensed channel like Family does with Playhouse Disney? Are they rebranding Discovery Kids? Is there approval from the CRTC for a new channel?

  17. #17
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    Interesting development.

    I imagine they'll re-target YTV to a certain degree in order to differentiate them.

  18. #18
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    Yeah it is strange considering the Corus makes so much content already that airs on Nick .. so this is mostly a rerun channel more than anything. Chances are it will be a re-branding of Discovery Kids I imagine.

    It would be nice if they planned on doing Nick-at-Nite though .. but doubtful :D

  19. #19
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    I think they are pretty much doing this for the same reason why they launched HBO Canada, whenever people complain about not getting access to U.S. channels Nickelodeon is usually on the list, even though YTV already airs most of Nickeloden's programming, people still complain, well now Nickeloden is here and pretty much has the entire Nickelodeon programming lineup. It doesn't hurt that Nickeloden is a strong brand and as I mentioned the ratings for Nickeloden programming as gone up big time since PPM ratings have started, this is a very smart move by Corus.

  20. #20
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    Quote Originally Posted by Emarsee View Post
    Does YTV even have a sublicensed channel like Family does with Playhouse Disney? Are they rebranding Discovery Kids? Is there approval from the CRTC for a new channel?
    Family is a pay tv channel that's why they can launch Playhouse as a multiplex channel, YTV is an analog channel which means they can't. I don't think they're rebranding DK since I think most likely it would have been mentioned in the press release or other news articles and Corus does own 2 unlaunched cat 2 digital licences; YTV POW! and YTV OneWorld, I guess they are going to end up using one of those.

    But personally I hope this whole idea just tanks quite frankly, this whole idea of bringing US nets here just for the sake of it and viewers giving into it is just pointless. They're offering viewers basically nothing that they haven't already seen, it's just another avenue to watch the same programs. I guess a back-log of Nick shows is good to an extent for those who would watch it, but you don't need a Nick channel to air that.
    Last edited by musimax; 09-29-2009 at 12:33 PM.

 

 

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