Super Channel is restructuring again. Look! Up in the sky! It's a bird! It's a plane! No, it's Super Channel taking another nosedive.
http://edmontonjournal.com/business/...-super-channel
[May 27, 2016: Super Channel freefallin']
Excerpts taken from the above link:
The Edmonton company that owns the Super Channel pay TV network owes creditors $115 million and has been granted bankruptcy protection by an Edmonton judge.
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Company president Malcolm Knox said Friday their revenue has been hit over the last 18 months by subscribers dropping Super Channel, which provides four channels in high definition and standard definition, as well as video on demand.
While lots of people still sign up, he said the $15 to $18 monthly price charged by many of the cable and satellite firms that offer Super Channel is too high.
“Netflix established a new benchmark for pricing when they came into the marketplace for $7.99 (a month),” he said.
“We have been working with all of (the providers) to get us repriced to 10 bucks … We have found with those that have reduced us, the retention rate is higher.”
About half the companies have cut the cost for Super Channel in the last few months, although Knox wouldn’t say what proportion of their subscribers this represents or how many subscribers they have.
Although the company continues to offer all its services, it has laid off 12 of its 43 employees and is looking for ways to reduce programming costs, he said.
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Knox said he’s optimistic Allarco will weather the current downturn.
“It’s always a challenge, but we’re looking ahead to having a strong programming lineup in the fall, working at this in the summer and coming out the other side. A lot of companies in our industry have used this process.”