Network Takes 3 of the Top 5 Shows Nationally In All Important Adults 18-49 Demographic

Home of the #1 New Show And #1 New Comedy

TORONTO, September 28, 2010 – With the first week of fall premieres now complete, Global’s primetime lineup secured 3 of the Top 5 shows for Adults 18-49, the most coveted demographic by advertisers. Fan favourites House, Survivor and Glee not only fuelled the network’s domination of the country’s Top 5 ranking nationally, they also helped bolster the Top 10 in the three major markets.

Among the flurry of new series this fall, Hawaii Five-0 swiftly rose above the rest to become the #1 new show this season, pushing past its closest competitor, CTV’s The Defenders by 27% (A18-49, national). Outsourced also made its mark with Canadians, edging out the competition to take the spot as the #1 new comedy.

Plus, Global’s sophomore series continued to gain year over year momentum from last season’s average with Glee up by 21%; The Cleveland Show up by 13%; NCIS: Los Angeles up by 8%.

Program / Network / A18-49 national (AMA)
BIG BANG THEORY / CTV / 1,541,900
HOUSE / Global / 1,294,300
SURVIVOR / Global / 1,294,100
GLEE / Global / 1,269,400
AMAZING RACE 17 /CTV / 1,216,200

Global’s fall premiere week success carried through into the key television markets, resulting in an impressive number of shows placing in the Top 10 in Toronto, Vancouver and Calgary.

• 5 of the Top 10 shows in Toronto with House, Glee, Survivor, NCIS: Los Angeles alongside animation powerhouse, The Simpsons now in its 22nd season
• 6 of the Top 10 shows in Vancouver with House and Glee taking the #1 and #2 spots, respectively
• 7 of the Top 10 shows in Calgary with four shows landing in the Top 5 plus Hawaii Five-0, the #1 new show this fall

Source: BBM Canada PPM Data. Premiere week – overnight data Sept 20-26/10 / 09/10 Regular Season Confirmed Data (9/14/2009-5/31/2010)