DISNEY JUNIOR BRAND DEBUT SET FOR CANADA IN 2011

PLAYHOUSE DISNEY CHANNEL RE-BRAND KICKS-OFF WITH NEW PROGRAMS AND EXPANDED EDUCATIONAL MANDATE TO INCLUDE HEALTHY LIFESTYLES AND SOCIAL VALUES

TORONTO, Nov. 18 /CNW/ - Astral's Playhouse Disney will follow suit with its U.S. counterpart and re-brand its English and French-language networks as Disney Junior in May 2011. Continuing the promise to provide the best in entertaining, development-based programming for younger viewers, Disney Junior will launch with new series such as Jake and the Never Land Pirates and programming that taps into Disney's rich legacy of classic characters as featured in such programs as Disney Poetry Shorts. The re-branded multiplex channel will also expand on its educational mandate to layer in learning that focuses on social values, the environment and healthy living.

"Since its launch in November 2007, Playhouse Disney has continued to build its viewership, program offering and prestige," said Joe Tedesco, Senior Vice-President and General Manager, Family and Playhouse Disney. "The evolution of Playhouse Disney to Disney Junior comes at an exciting time and will add a new energy to the network while remaining dedicated to bringing highly entertaining, home-grown and Disney programming to Canadian families."

Coinciding with the re-brand, Jake and the Never Land Pirates will premiere on Disney Junior in May 2011. The animated adventure has classic Disney characters Captain Hook and Smee joined by a new crew of kid pirates led by the courageous Jake. The series, which emphasizes teamwork, features original pirate-rock music performed by The Never Land Pirate Band and stars David Arquette as the voice of the lookout parrot, Skully. Other new Disney programming set to premiere on Disney Junior includes Disney Poetry Shorts which showcases poems for children set against classic Disney animation and the short-form series Special Agent Oso: Three Healthy Steps encouraging healthy lifestyles for preschoolers and families.

These new series will join new episodes of popular series such as Mickey Mouse Clubhouse, Handy Manny, Special Agent Oso, Jungle Junction and Imagination Movers. Original Canadian series on Disney Junior will include the popular Franny's Feet, The Secret World of Benjamin Bear and new episodes of Stella and Sam.

Playhouse Disney is a commercial-free channel available in French and English to subscribers across Canada. Committed to offering engaging, educational and development-based programming for younger children, the channel offers exclusive, first-run programs from Disney together with celebrated Canadian series to create an environment for fun and learning. Visit us at playhousedisney.ca.

Playhouse Disney is a member of the Astral family. Astral Media Inc. (TSX : ACM.A/ACM.B) is one of Canada's largest media companies. It operates more than 100 of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.

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